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Thương hiệu Quốc gia là Chương trình duy nhất của Chính phủ nhằm xây dựng quảng bá hình ảnh thương hiệu quốc gia thông qua việc xây dựng hình ảnh sản phẩm, hàng hóa, dịch vụ. Do vậy, việc các doanh nghiệp đạt Thương hiệu Quốc gia được vinh danh tại lễ công bố chỉ là bước khởi đầu. Sau đó doanh nghiệp phải tiếp tục nỗ lực để bảo vệ thương hiệu để sau 2 năm bình chọn lại…

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